EDITION #04

12.13.2023

We're going full cozy season mode and taking the opportunity to shamelessly remind you of the power of longlasting characters, Hot off the heels of our last Drop, ‘The IP Edition’, the nostalgia of the holidays has us all in our feels over our dear friends from across the years, many of whom are still working their magic today. It’s a glimpse at the glistening (😉) talent across our roster. It’s a remix of the nutcracker you never knew you needed.

It’s our [ WINTER '23 Megamix ]! Featuring work by Borja Peña Gorostegui, Todd + Kylie, Marie Hyon, Goldenwolf, Wizz, Buda, Hanzo Hanzo & Vallée Duhamel.

How do you take your Holiday Cheer? Diced, shredded or julienned? In our eighth year of collaborating with McCann Manchester + Aldi UK on the annual 'Kevin the Carrot' Christmas  series, we've come to find that any way you slice him, audiences can't get enough of our lovable character.

Our latest installment, ‘Kevin and the Christmas Factory’, has scored the highest of all holiday ads for 2023 (according to System1’s data). It’s the fifth year in a row that a spot featuring Kev has hit 5-stars, and this year marks Aldi UK’s second maximum score of 5.9 in a row. Feast your eyes on our behind-the-scenes cut to catch a glimpse of the magic-making then go half a scroll down to check out the final for one more look at that plum crack.

Shock your friends, amaze your enemies but, most importantly, stake your claim of the coveted title 'Most Unhinged Cousin' at the family potluck this year.

Bottom line, there are two types of people in this world: those who have Psyop merch... and those who don't.
( We’ll let the FOMO take over from here. )

Shock your friends, amaze your enemies but, most importantly, stake your claim of the coveted title 'Most Unhinged Cousin' at the family potluck this year.

Bottom line, there are two types of people in this world: those who have Psyop merch... and those who don't.
( We’ll let the FOMO take over from here. )

WE SHOULD DO THIS AGAIN SOMETIME.
Let's circle back here when the year portion of the date rhymes with 'plenty plenty more' which, coincidentally enough, is also the amount he have left to say about Psyop's DNA.